Pinterest launches augmented reality for home decor

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Pinterest has a feature called “Try On” which allows users to enjoy a more immersive experience through the use of virtual reality.

Pinterest already has two other tools based on the Try On technology

Try On’s features leverage Pinterest’s Lens camera search technology, recognizing thousands of real-world items and providing users with online recommendations for in-stock products through catalogs and taking into account individual tastes.

Over the past two years, Pinterest has launched “Try On” for lipsticks in 2020 and eye shadows in 2021, allowing users to see what different products would look like as if they were trying them on in a store, by simply applying the lens to your photograph.

Now Pinterest also launches “Try On” for home decoration. Users will be able to place any decorative element in a specific room by applying the lens to their photograph. Pinners will be able to adjust the product in the camera view to see how it fits into their space (scale) and how it blends into their decor.

As virtual reality quickly becomes a reality for online shopping and interest in the metaverse grows, Pinterest now makes it easier for the more than 85 million users who interact with home content each month to switch from inspiration to action. by providing you with this “Try On” tool.

Anyway, it should be noted that the Try On feature for home decor has just launched now in the US for the Pinterest iOS and Android app with stores such as Crate & Barrel, CB2, Walmart, West Elm and Wayfair, and that the company has acknowledged that it will soon be available worldwide.

Home decor is the largest category on Pinterest, with 3.37 billion search clicks globally in 2021.



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