The Tourism Authority of Thailand (TAT) and Thai AirAsia have unveiled an aircraft decked out in a bold and colorful “Amazing New Chapters” design with the airline offering promotional fares offering discounts of up to 30% across its domestic network , including regional connections in party.
Mr. Yuthasak Supasorn, Governor of TAT, said, “The aircraft’s decorative design promotes the Amazing Thailand, Amazing New Chapters concept and highlights the new, unique, interesting and awe-inspiring experiences that await visitors to Thailand. At the same time, it celebrates the longstanding partnership between TAT and AirAsia in marketing Thailand as a favorite vacation destination for travelers from Asia and beyond.
As TAT expands its Amazing Thailand, Amazing New Chapters concept into next year with the “Visit Thailand Year 2022-2023: Amazing New Chapters” campaign, another aircraft design is to be unveiled in the coming months, showcasing Thailand’s 5F soft power strategy. Food, festival, cinema, fashion and fight.
The newly unveiled decorated aircraft will operate both within Thailand and on international routes, primarily to destinations in ASEAN and India which are among the top visitor source markets for Thailand.
The aircraft’s exterior design combines elements of the Amazing New Chapters logo with graphic patterns reflecting the “NFT” or Nature, Food and Thainess concept, including recognizable features like temples, a tuk-tuk and Thai food. The lines of the logo are used to convey journeys that can be experienced in the diverse and many regions of Thailand.
Inside the plane, the design takes on a more cinematic feel and features imagery that showcases the products, services and tourist attractions of Thailand’s five regions.
The plane’s new livery is also meant to symbolize the resumption of Thailand’s tourism and aviation industries in the post-pandemic era. It will also help raise awareness of tourism throughout this year’s peak season – during which TAT and Thai AirAsia plan to conduct more joint campaigns – showcasing the new dimensions of tourism available in Thailand to all potential tourists.
Mr. Santisuk Klongchaiya, Managing Director of Thai AirAsia, said, “AirAsia has resumed its entire domestic network, including regional routes, and is ready to continuously resume international routes. AirAsia thanks TAT for its continued support and trust, especially during the COVID-19 crisis and now during the recovery. »
The promotional fares offered by Thai AirAsia as part of the recently unveiled Amazing New Chapters aircraft design must be booked by September 18, 2022 through the AirAsia Super App and are for travel from October 12, 2022 to March 23, 2023.
TAT expects Thailand’s tourism industry to continue its recovery in the fourth quarter of 2022, returning to 80% of its 2019 figures by 2023. In a base case scenario, this would see 1.73 trillion baht of revenue generated (970 billion baht from abroad). tourists and 760 billion baht from the domestic market). In the best-case scenario, revenue would rise to 2.38 trillion baht (1.5 trillion baht from foreign tourists and 880 billion baht from the domestic market). (TAT)