What if you opened a part-time Christmas decoration rental business?

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

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By Marissa Sánchez

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Why?

It’s a fact: Mexicans love Christmas very much. According to a survey conducted by research firm De la Riva Group, among 800 people across the country, nine out of ten celebrated Christmas last year. In this way, it became the most important celebration of 2016 in Mexico, overtaking Mother’s Day (79%) and Father’s Day (57%).

Christmas is also the time of the year when we spend the most. According to a recent study by the Chamber of Commerce, Services and Tourism in Small (Canacope) of Mexico City, an estimate of the average expenditure for a Christmas and New Year’s dinner, including gifts, is 4 thousand 717 pesos for a family. from four to six members.

Apart from the purchase of gifts, food and drinks for dinners, celebrations and gatherings, the acquisition of the Christmas tree and other Christmas accessories represent the main categories of disbursement.

How? ‘Or’ What?

Due to the Christmas scene in Mexico, full of expenses to buy things that often end up throwing in a closet or cellar or even in the trash, the idea is to offer a professional Christmas decoration rental service. For this, it is not necessary to rent a commercial space, but to prepare a space at home or a warehouse that serves as a warehouse for the items that will be part of your catalog: from artificial trees, series and spheres, to the outdoor lighting, giant figurines of Santa Claus and births. This will require a minimum investment of $ 150,000.

To conquer the market, you can create a website (for $ 30,000) where you display your catalog as well as the terms and conditions of the rental agreement (per day, week or month), so that you can reach private customers – most of them young people from the middle and upper middle classes more and more accustomed to the collaborative economy, therefore interested in using certain products for a while instead of acquiring them. On the other hand, there are corporate clients, i.e. offices, businesses and corporations that require both decoration advice and the rental of Christmas items (including cleaning service and maintenance).

Although this is a seasonal activity, you can take advantage of your infrastructure and contacts to offer decoration the rest of the year. For example: February 14, public holidays and Halloween.

Success story

In Mexico: Laurel Floristería

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